The need to clarify the operating concept for this full-gut rehabilitation project became clear early in the development process. As a response, I put together the slide deck below. I imagined if this hotel existed already, how would it present itself and communicate with the world. This vision was brought to life as the now open and booking NICHE Apartment Hotel (www.nichephilly.com) at 4303 Chestnut St. It was tremendously beneficial to have a clear direction the construction and rehabilitation was working towards.